Insights Dashboard at Allergan Aesthetics
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Revenue
Estimated increase of $61.2M in BOTOX® Cosmetic revenue
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Email Marketing Impact
Our email marketing product generated an estimated $10M in revenue in the first 6 months.
The Insights “Patient Treatment Status” directly contributed to this success. -
Time on Task
It is now ~90% faster to download a list of patients who are due for their next BOTOX® Cosmetic or JUVÉDERM® Collection of Fillers appointment.
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User Satisfaction
In follow-up surveys sent out after the pilot launch, 94% of users reported being extremely satisfied, with the remaining users feeling neutral.
Context
Our users are a mix of business administrators, medical aesthetics providers – including injectors and medspa owners, as well as front desk staff.
Historically, Insights was a simple collection of static reports. Extracting useful information from the reports was entirely up to the practices.
Challenge
Providers are busy. It would require a lot of time, energy, and expertise to extract useful information from these data tables.
Sample User Journey
Download up to 5 reports with patient data.
Deduplicate redundant patient information.
Use advanced filtering in Excel (or other) to try and figure out which patients to contact to rebook.
Solution
If we can highlight high-value information in a dashboard that is updated frequently, we can help providers action on their data.
Bonus: We can provide “next best action” and direct them to use our product to complete it.
Impact
I’ve spoken directly with providers who have raved about the time savings related to this feature set. They are able to generate high-converting lists of patients to reach out – in addition to reaching out directly through our email marketing tool.
-
Revenue
Estimated increase of $61.2M in BOTOX® Cosmetic revenue
-
Email Marketing Impact
Our email marketing product generated an estimated $10M in revenue in the first 6 months.
The Insights “Patient Treatment Status” directly contributed to this success. -
Time on Task
It is now ~90% faster to download a list of patients who are due for their next BOTOX® Cosmetic or JUVÉDERM® Collection of Fillers appointment.
-
User Satisfaction
In follow-up surveys sent out after the pilot launch, 94% of users reported being extremely satisfied, with the remaining users feeling neutral.